Rebranding Your Blog: Everything You Need to know

by | Jun 22, 2020 | Blogging tips | 4 comments

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Did you start your blog to share your ideas, knowledge, and expertise with the world but now you’re running out of ideas to blog about?

Or are you thinking that your blog name doesn’t align with your content and audience?

Are you considering rebranding your blog as an option?

Or should you just completely start over? Not really!

Rebranding might be a better option for you. There are many reasons why bloggers choose to rebrand their blog (I did too!).

In this post I’ll show you if rebranding your blog is the right option for you and how you can rebrand your blog the right way + learn from the challenges I faced.

What does “rebranding your blog” mean actually?

Rebranding means changing the name, style, feel, and/or direction of your blog. You started with a different name/niche and now you want to move in a different direction.

For example: I recently rebranded my blog from “yourblogmentor” to “blog2brand”. Reasons why I did this:

  • To give a fresh & aesthetic look to my blog that is more aligned towards my target audience i.e mostly awesome & gorgeous female bloggers.
  • To focus more on my own personal brand and separate it from my business brand (if that makes sense, lol!).

I didn’t change my niche though. I just changed my blog’s name + look & feel.

You should know that rebranding your blog might not always be the right choice for you.

Why you should rebrand your blog?

There could be any number of reasons why you would want to rebrand your blog. Here are some of those possible reasons:

  • You want to change your niche.
  • Your blog is not aligning with your audience or it’s just too complicated for readers to understand what your blog is about.
  • Your blog is not growing and maybe rebranding your blog might help.
  • You want to give a new aesthetic look + feel to your blog.

When you realize that you actually want to move forward with this choice, here’s everything you need to know about rebranding your blog…

Choose a new name

If you have been planning to rebrand your blog for a while now, then you already know what name you want to use. But if haven’t decided yet, here are a few things to keep in mind:

  • Choose a clear name that actually makes sense.
  • Don’t try to get a cute or funny version of a name.
  • Make sure that the .com version of the name is available.
  • Check for any trademarks registered in that name. You can search the Trademark Database here.

Once you’re ready with the name, don’t buy the domain name yet. Here’s why…

Check for social media usernames availability

You don’t want to buy a domain name just to find out that the usernames similar to that name has already been taken.

Check all the platforms and make sure that the usernames are available on all the platforms that you are planning to use for your blog.

If the usernames are not available, you might wanna consider getting a different name because rebranding your blog also means having a consistent brand name across all platforms.

Buy the domain name

Once you’re sure that the username is available on social media platforms, head over to Namecheap and buy your domain name.

Namecheap is the best place to get your domains because they are literally the most affordable when it comes to domain names and you also get free Whois guard with your domain.

What about the content?

Now, before we proceed to the actual rebranding your blog part, you need to make a decision about your blog content:

  • Do you want to move all of your content to your new blog? (I did!)
  • Do you want to move some of your content to the new blog?
  • Do you want to move none of your content to the new site? (Leave this post and start a new blog!)

Once you’ve decided what you want to do with the content, you’re ready to proceed. I’ll show you how to move forward with both the choices.

Updating your blog design

If you have decided that you want to move all of the old content to your new blog, then you need to start by changing the design of your old blog.

This includes a new logo, color scheme and you can also add a small banner at the top of your blog that says “we are rebranding”.

I use Divi theme and it allows me add anything I want at the top of my blog.

If you’re looking for a new brand identity + design for your blog, you can contact my team at Invi. Creative and they’ll give a wow look to your blog that will align with your audience at a very affordable price.

If you have decided that you want to move some of your content to your new blog, here’s what you need to do:

  • Create a new website with the new domain name you bought.
  • Add the posts that you want to move to that new site.
  • Set up a permanent redirect to the posts at the new site from the old site. Look below for reference or you can also contact your host to do this.

You don’t have to do this if you plan to move all the content as you can simply change the domain name of your old site.

Switching domain names

Once you’ve updated the design of your blog, you’re ready to change the domain name.

Step 1: Head over to Namecheap and from the domain dashboard, click on the “manage” button in front of your domain name and change the nameservers to point them to your host (the same nameservers that your old site is pointing to.)

Step 2: Wait for 15-20 minutes and now go to your host/Cpanel and change the primary domain of your website. If you’re with Siteground, go to your dashboard>>websites>>manage (in front of your website) and click on the three dots on the right side. Select the “change primary domain” option. Add your new domain name and proceed.

Change primary domain in siteground

If you don’t know how to do this, simply contact your host and they’ll easily be able to help you.

Setting up Redirects

If you switched your primary domain through Siteground, then your old domain is already added as a “parked domain” for your website and all the traffic to your old domain will automatically redirect to your new domain.

That’s why I love Siteground.

If you’re with some other host, locate “parked domains” option in your Cpanel and add your old domain name there.

You’ll also need to set up a “permanent 301 redirect” from your old domain to the new domain. You can do this through the “redirects” option in your Cpanel.

You can also contact your host to do this for you. Remember that this is one of the most important parts of rebranding your blog.

If you moved some of your content (to your new site, like I told you above!) instead of whole content then you’ll have to set up a redirect for each of those posts from your old site to the new site.

There are two ways to do this:

  • Use the Redirection plugin on your old site.
  • Set up a redirect from the “redirects” option in your Cpanel

Congratulations! you’re almost done with rebranding your blog. There are only a few things left to do now.

Update social media accounts

Once your new and updated site is up and running, it’s time to update your social media accounts.

Update anything that’s necessary including the usernames, profile pictures, headers and bios.

For Pinterest, after updating your profile you’ll need to claim your new domain. For that you can simply unclaim your old domain and claim the new one again.

If you want to start a new account, then make sure that you notify Pinterest that your old domain pins will be redirected to the new ones because they hate redirects. This will prevent your domain from getting flagged as spam.

Update Google Analytics & Search console

If you moved your whole site and changed your primary domain then your GA tracking code moved along with it as well. All you need to do is change the name and domain from the settings of your Google analytics dashboard.

If you created a new site then you’ll need to install Google analytics and search console for your website again.

For search console, add a new property, verify your sitemap, go to the settings and update google for a site change.

Change of website in search console

Update Affiliate accounts

You’ll also need to update your website & email address (if you were using a domain email) in all the affiliate program accounts that you’re associated with.

You might not get paid if you don’t proceed with this step.

Notify your readers

You have to notify your audience/readers about rebranding your blog otherwise they might get confused when they land on your website.

Write social media posts, send an email to your email list, and you can even write a blog post on your blog.

Some quick tips for rebranding your blog

I must say that rebranding your blog is not an easy task and there are a lot of things that could go wrong.

You might break your site, have tons of broken links (I faced this issue!) and sometimes lose a chunk of your traffic as well.

To avoid these issues, here’s what you should be doing:

  • Make sure that you backup your whole site using a plugin like UpdraftPlus before making any changes.
  • After rebranding your blog, make sure that you check each and every page for links that are pointing to your old domains and switch them with your new domain.
  • If you notice any broken images or icons, contact your host and they’ll be able to fix it for you.
  • Remember that you’ll have to activate an SSL certificate for your new domain again as well.

Follow the steps carefully and you’ll easily be able to rebrand your blog without any problem at all. Make sure that you grab your FREE “Rebranding your blog” checklist from below.

Final Words

Rebranding can seem to be a very good decision and can actually help in your blog growth if done for the right reasons. (It’s helping me!)

Are you planning to rebrand your blog and why? Tell me in the comments.

Also read: How to validate your awesome blog post ideas

If you found this post useful, please pin it to one of your Pinterest boards. it won’t take more than a few seconds.

Rebranding your blog: everything you need to know

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Hey there! My name is Rahul Choudhary, the founder of Blog 2 Brand (formerly Your Blog Mentor!) and I am OBSESSED with helping online entrepreneurs and bloggers in making their passions profitable and popular!

I enjoy solitude but I also like to work with like-minded people like you. Make sure to connect with me on social media. ?

4 Comments

  1. Collins Nwokolo

    Thanks for sharing this wonderful piece of information online. I rebranded my blog recently to fit a more local audience and I’m failed to apply some of the tips I just learned here. I’m definitely going to work on it.

    Reply
    • Rahul Choudhary

      I’m glad this could help! Thanks for stopping by.

      Reply
  2. Amber

    I went through this recently. Although I didn’t change the name of my website, I did change my web design, theme, and repositioned myself to attract the correct audience! ✨?

    Reply
    • Rahul Choudhary

      It must have been necessary. I’m glad it went well and thanks for stopping by!

      Reply

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